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RAZAK MAJID

E · Education, TVET & Professional Development

Entrepreneurship Education and Student Development

Bahasa Melayu title: Pendidikan Keusahawanan dan Pembangunan Pelajar

Programme overview

Entrepreneurship education is most effective when students experience entrepreneurial thinking rather than only reading about it. This programme equips educators and student development officers to design and facilitate practical entrepreneurship learning: opportunity recognition, customer discovery, prototyping, selling and reflection. Participants explore experiential methods such as market days, business challenges, digital selling projects and mentoring, and learn how to assess entrepreneurial competencies fairly. The programme draws on practical experience in entrepreneurship teaching and student development within Malaysian college settings, and is relevant to both academic courses and co-curricular programmes.

Target participants

  • Entrepreneurship lecturers and teachers
  • Student development and co-curricular officers
  • Entrepreneurship centre coordinators

Learning outcomes

By the end of the programme, participants will be able to:

  • Design experiential entrepreneurship learning activities
  • Facilitate customer discovery and prototyping with students
  • Organise practical selling and business challenge projects
  • Assess entrepreneurial competencies using fair rubrics
  • Build a student entrepreneurship development pathway

Key modules

  1. 01

    Why Experiential Entrepreneurship Education

    Mindset, competencies and the limits of lecture-based teaching.

  2. 02

    Customer Discovery and Prototyping

    Guiding students to test ideas with real customers.

  3. 03

    Selling Projects and Challenges

    Market days, digital selling, pitching and competitions.

  4. 04

    Assessment and Reflection

    Competency rubrics, reflective journals and portfolios.

  5. 05

    Building a Development Pathway

    Clubs, mentoring, incubation links and partnerships with industry.

Training methodology

  • Facilitated activities that model experiential methods
  • Activity and project design workshop
  • Rubric development
  • Sharing of practical case examples

Participant takeaways

  • Experiential activity toolkit
  • Entrepreneurship competency rubric
  • Student development pathway template

Suitable organisational use cases

  • Entrepreneurship lecturer development
  • Student entrepreneurship programme planning
  • Institutional entrepreneurship centre initiatives

Frequently asked questions

How long is this programme?

It is typically delivered as a Half-Day Workshop, Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person or in a hybrid format, in English, Bahasa Melayu or bilingually.

Can the content be customised for our organisation?

Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.

How much does this programme cost?

Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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