Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
Training area B
Digital marketing and social media training for SMEs, marketing teams and public-sector communication units. The courses cover strategy, Facebook and Instagram, Meta Ads, TikTok, content planning, analytics and lead generation, plus two-day certificate courses in GA4, Google Ads, SEO and Meta Ads and a two-week Digital Marketing Masterclass.
15 courses, each adaptable to your organisation. Open a course to see its modules, outcomes and formats.
Courses marked “Certificate” lead to a Professional or Competency Certificate issued by Y5Data Integrated Network. How our certificates work
B|Digital Marketing
Many organisations are active on digital channels without a clear strategy, spending time and budget on activity that is difficult to link to business results. This programme helps participants build a digital marketing strategy…
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B|Digital Marketing
Facebook and Instagram remain central to how Malaysian consumers discover, compare and contact businesses. This programme shows SMEs how to use both platforms professionally: setting up and optimising business accounts, planning…
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B|Digital Marketing
Boosting posts without a clear objective is one of the quickest ways to spend an advertising budget without results. This programme introduces the fundamentals of Meta advertising across Facebook and Instagram using Ads Manager,…
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B|Digital Marketing
Short-form video has changed how audiences discover products, services and ideas. This programme helps businesses and professionals use TikTok and other short-form platforms strategically rather than chasing trends at random.…
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B|Digital Marketing
Consistent, purposeful content is difficult to sustain when posts are created at the last minute. This programme helps teams move from reactive posting to planned content that supports business and communication objectives.…
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B|Digital Marketing
People buy from, partner with and hire those they know and trust. This programme helps entrepreneurs and professionals build a credible personal brand that supports their business or career goals, without exaggeration or…
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B|Digital Marketing
Generative AI tools can help marketing teams research, draft and repurpose content faster, but only when they are used with clear direction and careful review. This programme shows participants how to integrate AI into the…
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B|Digital Marketing
Marketing decisions improve considerably when teams know which activities produce results. This programme helps participants define the right metrics, collect reliable data and turn reports into decisions. Participants learn the…
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B|Digital Marketing
Attention alone does not pay the bills; enquiries and conversions do. This programme helps businesses design a lead generation system that attracts the right prospects and converts them efficiently. Participants learn to create…
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B|Digital Marketing
Marketing a service is fundamentally different from marketing a product. Customers cannot see or test a service before buying, so trust, expertise and reputation carry much more weight. This programme helps service providers,…
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B|Digital Marketing
Most organisations have Google Analytics installed, yet few can answer simple questions with it: which campaigns bring enquiries, which pages lose visitors, and what changed this month. This certificate programme builds practical…
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B|Digital Marketing
Google Ads can bring ready-to-buy customers, or quietly waste budget on the wrong searches. This certificate programme teaches participants to plan, build and optimise Search campaigns that are tied to real conversions. It covers…
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B|Digital Marketing
Search engine optimisation is about helping people find you when they are already looking. This certificate programme follows Google's own published guidance to explain how Google Search crawls, indexes and ranks pages, and how…
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B|Digital Marketing
Boosting posts is easy; running Meta campaigns that produce measurable results takes structure. This certificate programme takes participants through Meta Ads Manager properly: business assets, campaign objectives, audiences,…
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B|Digital Marketing
Most businesses use several digital channels, but few run them as one system. This two-week masterclass builds complete, job-ready digital marketing capability across social media marketing, SEO and search engine marketing (SEM),…
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Practical articles that explain the problems these courses address.
Yes. Courses are delivered for your own team, in person at your premises, online or in a hybrid format (each course lists its delivery options). Examples and activities are adapted to your sector and participants.
English, Bahasa Melayu or bilingually, to suit your participants.
Courses in this area run as a 1–2 Hour Talk, Half-Day Workshop, Full-Day Training, Two-Day Training or Customised Training. Durations can be adjusted to your schedule. Certificate courses add a practical project assessed for the Competency Certificate.
Yes. Share your objectives and participant profile and you will receive a recommendation. For larger groups, a training needs analysis (TNA) can be carried out first.
Fees are provided by quotation, based on participant numbers, customisation, delivery mode and location.
Tell me about your participants and objectives, and I will recommend a suitable course and prepare a proposal and quotation.