Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
E · Education, TVET & Professional Development
Bahasa Melayu title: Pemasaran Digital untuk Institusi Pendidikan
Prospective students and parents now research institutions online long before they make contact. This programme helps colleges, training centres and TVET institutions market their programmes effectively and ethically in a competitive environment. Participants examine the student decision journey, define clear programme positioning, plan content that showcases learning experiences and graduate outcomes responsibly, and use social media, search, messaging and paid campaigns to support recruitment. The programme also covers enquiry management, open day promotion and measuring recruitment marketing performance. It draws on practical experience in marketing education and institutional programme coordination.
By the end of the programme, participants will be able to:
Influencers, information sources and decision triggers.
Differentiation, value for students and clear messaging.
Student stories, learning experiences and responsible use of outcomes data.
Social media, search, WhatsApp, events and paid campaigns.
Response processes, conversion tracking and recruitment KPIs.
It is typically delivered as a Half-Day Workshop, Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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