Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
D · Logistics, Transportation & Industry Development
Bahasa Melayu title: Strategi Pemasaran untuk Perniagaan Logistik
Logistics companies often compete on price because their value is poorly communicated. This programme helps logistics and transport businesses market themselves strategically: defining target segments, articulating a differentiated value proposition and reaching decision-makers through the right channels. Participants explore business-to-business marketing approaches, digital presence for logistics firms, tender and proposal positioning, account management and customer retention. Examples are drawn from courier, freight forwarding, haulage, warehousing and last-mile operations. The programme combines marketing discipline with an understanding of how logistics buyers actually evaluate and select service providers.
By the end of the programme, participants will be able to:
Decision-makers, selection criteria and procurement processes.
Industries, shipment profiles and service niches.
Reliability, visibility, flexibility, compliance and service.
Website, LinkedIn, Google Business Profile, content and referrals.
Structuring proposals, service level commitments and account reviews.
It is typically delivered as a Half-Day Workshop, Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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