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RAZAK MAJID

D · Logistics, Transportation & Industry Development

Customer Service Excellence in Logistics

Bahasa Melayu title: Kecemerlangan Perkhidmatan Pelanggan dalam Logistik

Programme overview

In logistics, the customer experience is shaped by every interaction: the pickup, the delivery, the tracking update and the response when something goes wrong. This programme helps logistics teams deliver consistently professional service that retains customers and protects the company's reputation. Participants learn service standards, professional communication by phone, message and in person, handling complaints and delivery exceptions, and turning service recovery into loyalty. The programme also covers the role of frontline staff, such as drivers, riders and counter staff, as ambassadors of the brand. Practical role-plays reflect realistic logistics scenarios.

Target participants

  • Customer service and operations staff
  • Drivers, riders and frontline personnel
  • Supervisors in logistics and transport companies

Learning outcomes

By the end of the programme, participants will be able to:

  • Explain how service quality affects customer retention in logistics
  • Apply service standards across phone, messaging and face-to-face interactions
  • Handle complaints, delays and delivery exceptions professionally
  • Use service recovery techniques to rebuild customer confidence
  • Demonstrate professional conduct as a representative of the company

Key modules

  1. 01

    Service in the Logistics Context

    Customer expectations, moments of truth and the cost of poor service.

  2. 02

    Professional Communication

    Tone, clarity and etiquette across channels.

  3. 03

    Handling Complaints and Exceptions

    Delays, damage, missing items and difficult customers.

  4. 04

    Service Recovery

    Apology, resolution and follow-up that restore trust.

  5. 05

    Frontline Professionalism

    Appearance, conduct, safety awareness and representing the brand.

Training methodology

  • Scenario-based role-plays
  • Complaint handling simulations
  • Group discussions
  • Personal service commitment

Participant takeaways

  • Service standards checklist
  • Complaint handling script
  • Service recovery guide

Suitable organisational use cases

  • Frontline staff development
  • Service quality improvement initiatives
  • New staff induction

Frequently asked questions

How long is this programme?

It is typically delivered as a 1–2 Hour Talk, Half-Day Workshop or Full-Day Training. The duration can be configured to suit your schedule.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person or in a hybrid format, in English, Bahasa Melayu or bilingually.

Can the content be customised for our organisation?

Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.

How much does this programme cost?

Indicative fees start from RM900. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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