Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
C · Artificial Intelligence & Digital Transformation
Bahasa Melayu title: Pemasaran Digital Berbantukan AI
AI is reshaping digital marketing, from audience research and content production to ad optimisation and performance analysis. This programme helps marketers and business owners understand where AI genuinely improves marketing outcomes and how to use it without losing strategic control. Participants apply AI to market and audience research, campaign planning, ad copy and creative variations, landing page drafts, email sequences and reporting. The programme also explains how advertising platforms use machine learning in automated campaigns, and which decisions marketers must still make themselves. Ethical considerations, accuracy checks and brand consistency are built into every exercise.
By the end of the programme, participants will be able to:
Where AI supports awareness, consideration, conversion and retention.
Audience insights, competitor scans and campaign briefs.
Generating variations, structured testing and human review.
Automated campaign types, bidding and targeting: what to trust and what to monitor.
Summarising data, spotting patterns and drafting management reports.
It is typically delivered as a Half-Day Workshop, Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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