Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
B · Digital Marketing & Social Media Strategy
Bahasa Melayu title: Pemasaran Kandungan Berkuasa AI
Generative AI tools can help marketing teams research, draft and repurpose content faster, but only when they are used with clear direction and careful review. This programme shows participants how to integrate AI into the content marketing process responsibly: generating ideas, drafting captions and articles, creating visual concepts, adapting content for different platforms and languages, and analysing performance. Participants practise writing effective prompts, building reusable prompt templates and establishing quality checks for accuracy, originality and brand consistency. The programme emphasises human judgement, ethical use and protecting brand reputation while achieving genuine productivity gains.
By the end of the programme, participants will be able to:
Research, ideation, drafting, design, adaptation and analysis.
Role, context, audience, format and tone; building a reusable prompt library.
Captions, articles, scripts and image concepts with appropriate tools.
Turning one idea into multiple assets, including bilingual content.
Fact-checking, copyright awareness, disclosure and brand safety.
It is typically delivered as a Half-Day Workshop, Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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