Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
B · Digital Marketing & Social Media Strategy
Bahasa Melayu title: Asas Meta Ads dan Pengoptimuman Kempen
Boosting posts without a clear objective is one of the quickest ways to spend an advertising budget without results. This programme introduces the fundamentals of Meta advertising across Facebook and Instagram using Ads Manager, with a strong focus on spending wisely. Participants learn how campaign objectives, audiences, placements, budgets and creatives work together, how conversion tracking supports better decisions, and how to read results to decide what to scale, adjust or stop. The emphasis is on disciplined testing and measurable outcomes rather than chasing likes, making the programme suitable for businesses managing their own ad spend or supervising agencies.
By the end of the programme, participants will be able to:
Auction basics, campaign structure and the difference between boosting and Ads Manager.
Matching objectives to goals; core, custom and lookalike audiences.
Daily versus lifetime budgets, automated campaign options and placement choices.
Hooks, formats, offers and copy for different stages of the funnel.
Pixel, Conversions API, events and attribution basics.
Reading cost per result, frequency and conversion data; structured A/B testing.
It is typically delivered as a Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM2,800. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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