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RAZAK MAJID

B · Digital Marketing & Social Media Strategy

Facebook & Instagram Marketing for SMEs

Bahasa Melayu title: Pemasaran Facebook & Instagram untuk PKS

Programme overview

Facebook and Instagram remain central to how Malaysian consumers discover, compare and contact businesses. This programme shows SMEs how to use both platforms professionally: setting up and optimising business accounts, planning content that reflects the brand, engaging followers and turning conversations into enquiries and sales. Participants learn how Meta Business Suite brings both platforms together, how to use features such as Reels, Stories, catalogues and messaging, and how to read insights to understand what is working. The approach is practical and budget-conscious, designed for businesses that manage their own social media with limited time.

Target participants

  • SME owners and entrepreneurs
  • Staff managing business social media accounts
  • Marketing assistants and executives

Learning outcomes

By the end of the programme, participants will be able to:

  • Set up and optimise Facebook Pages and Instagram business profiles
  • Use Meta Business Suite to manage content, messages and insights
  • Plan content using Reels, Stories, posts and catalogues effectively
  • Respond to enquiries in ways that build trust and lead to sales
  • Interpret basic insights to improve future content

Key modules

  1. 01

    Business Profiles That Build Credibility

    Profile set-up, bios, highlights, contact options and account security basics.

  2. 02

    Meta Business Suite Essentials

    Scheduling, inbox management, automated replies and account roles.

  3. 03

    Content Formats That Work

    Reels, Stories, carousels, live sessions and product catalogues.

  4. 04

    Engagement and Conversion

    Handling comments and messages, enquiry scripts and moving conversations to purchase.

  5. 05

    Reading Insights

    Reach, engagement, followers and actions; deciding what to repeat or change.

Training methodology

  • Live platform demonstrations
  • Hands-on profile optimisation
  • Content creation practice using smartphones
  • Insights review exercise

Participant takeaways

  • Profile optimisation checklist
  • Content format guide
  • Enquiry response templates

Suitable organisational use cases

  • SME and micro-entrepreneur digitalisation programmes
  • Cooperative and association member training
  • Product promotion initiatives run by agencies

Frequently asked questions

How long is this programme?

It is typically delivered as a Half-Day Workshop or Full-Day Training. The duration can be configured to suit your schedule.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.

Can the content be customised for our organisation?

Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.

How much does this programme cost?

Fees are provided by quotation, based on participant numbers, customisation, delivery mode and location.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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Facebook & Instagram Marketing for SMEs

Request Quotation