Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
B · Digital Marketing & Social Media Strategy
Bahasa Melayu title: Strategi Pemasaran Digital untuk Pertumbuhan Perniagaan
Many organisations are active on digital channels without a clear strategy, spending time and budget on activity that is difficult to link to business results. This programme helps participants build a digital marketing strategy that starts from business objectives rather than from platforms. Participants define target audiences, map the customer journey, select the right mix of owned, earned and paid channels, and set measurable goals with realistic budgets. The programme emphasises decision-making: where to focus limited resources, what to stop doing and how to judge whether marketing is working. Participants leave with a practical strategy they can implement and review.
By the end of the programme, participants will be able to:
Linking revenue, growth and brand goals to measurable marketing outcomes.
Personas, buying triggers and touchpoints from awareness to repeat purchase.
Website, search, social media, messaging apps, email, marketplaces and paid media: roles and trade-offs.
Allocating spend and effort; in-house versus outsourced execution.
KPIs for each stage of the funnel and a simple reporting routine.
Prioritised initiatives, content themes, responsibilities and review points.
It is typically delivered as a Half-Day Workshop, Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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