Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
A · Entrepreneurship & Business Development
Bahasa Melayu title: Pembangunan dan Pengesahan Model Perniagaan
A good product is not the same as a viable business. This programme guides participants through designing a complete business model: who the customer is, what value is offered, how it is delivered, how money is earned and what it costs to operate. Using the Business Model Canvas and practical validation techniques, participants identify their riskiest assumptions and plan how to test them with real customers. The emphasis is on evidence rather than optimism, helping entrepreneurs and programme coordinators decide which ventures to develop, refine or rethink before significant resources are committed.
By the end of the programme, participants will be able to:
How value creation, delivery and capture fit together; common model patterns among Malaysian SMEs.
Defining who you serve and why they should choose you over the alternatives.
How customers find, buy from and stay with the business.
What the model needs in order to operate, and what that means for margins.
Prioritising risks and designing quick, low-cost tests.
Reading results honestly and deciding whether to proceed, adjust or pivot.
It is typically delivered as a Half-Day Workshop, Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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