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RAZAK MAJID

A · Entrepreneurship & Business Development

Strategic Business Planning for Entrepreneurs

Bahasa Melayu title: Perancangan Perniagaan Strategik untuk Usahawan

Programme overview

Most small businesses run on daily urgency, leaving little time to decide where the business should be a year from now. This programme gives entrepreneurs a practical planning framework that fits the reality of an SME: a clear direction, a small number of priorities, realistic targets and a simple rhythm for reviewing progress. Participants analyse their current position, set objectives that connect sales, operations and finance, and translate them into a 90-day action plan. The result is a working plan that the owner and team can actually use, rather than a document prepared only for a funding application.

Target participants

  • SME owners and managing partners
  • Entrepreneurs preparing for growth or financing
  • Business support officers

Learning outcomes

By the end of the programme, participants will be able to:

  • Assess the current position of the business using structured analysis tools
  • Define a clear direction and a small set of strategic priorities
  • Set measurable objectives across sales, operations, people and finance
  • Convert strategy into a 90-day action plan with owners and deadlines
  • Establish a simple monthly review routine to track progress

Key modules

  1. 01

    Where the Business Stands

    SWOT, customer and competitor review, and the key numbers that describe current performance.

  2. 02

    Direction and Priorities

    Vision, positioning and deciding what the business will not do.

  3. 03

    Objectives and Targets

    Setting SMART goals that link revenue, margin, capacity and cash.

  4. 04

    The 90-Day Action Plan

    Breaking priorities into initiatives, tasks, responsibilities and timelines.

  5. 05

    Monitoring and Review

    Simple dashboards, monthly reviews and adjusting the plan as conditions change.

Training methodology

  • Facilitated planning workshop using participants' own businesses
  • Structured templates completed during the session
  • Peer review of priorities and targets
  • Optional follow-up review session

Participant takeaways

  • One-page strategic plan
  • 90-day action plan template
  • Monthly review checklist

Suitable organisational use cases

  • SME growth and upscaling programmes
  • Post-financing business support
  • Cooperative and association member development

Frequently asked questions

How long is this programme?

It is typically delivered as a Full-Day Training, Two-Day Training or Customised Training. The duration can be configured to suit your schedule.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person or in a hybrid format, in English, Bahasa Melayu or bilingually.

Can the content be customised for our organisation?

Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.

How much does this programme cost?

Indicative fees start from RM2,800. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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