Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
A · Entrepreneurship & Business Development
Bahasa Melayu title: Strategi Penetapan Harga, Pengkosan & Keberuntungan
Underpricing is one of the most common, and least visible, reasons small businesses struggle. This programme helps participants understand their true costs, set prices with confidence and protect their margins. Participants learn to separate fixed and variable costs, calculate unit costs and break-even points, and compare cost-based, value-based and competitor-based pricing. The programme also covers discounts, bundling and price increases, showing how small pricing decisions can significantly change profitability. Exercises use simple spreadsheets so that participants can apply the methods to their own products or services immediately after the session.
By the end of the programme, participants will be able to:
Fixed, variable and hidden costs, including the value of the owner's own time.
Calculating cost per unit or per job, and the sales volume needed to cover costs.
Cost-plus, value-based and competitor-referenced pricing, and when each one fits.
Measuring the true cost of price reductions and designing smarter offers.
Monitoring gross and net margin, and raising prices without losing good customers.
It is typically delivered as a Half-Day Workshop or Full-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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