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RAZAK MAJID

A · Entrepreneurship & Business Development

Entrepreneurship Mindset & Business Opportunity Identification

Bahasa Melayu title: Minda Keusahawanan & Mengenal Pasti Peluang Perniagaan

Programme overview

Many business ideas fail not because people lack effort, but because the opportunity was never properly examined. This programme develops the entrepreneurial habits that matter in practice: curiosity about customer problems, disciplined observation of markets and the confidence to test ideas cheaply before committing money. Participants learn structured ways to spot opportunities in their own communities, industries and workplaces, evaluate them against simple criteria and decide which are worth pursuing. The programme suits aspiring entrepreneurs, students and employees exploring intrapreneurship, and is equally useful for agencies running early-stage entrepreneur development initiatives.

Target participants

  • Aspiring and early-stage entrepreneurs
  • College and university students
  • Employees exploring intrapreneurship
  • Participants of entrepreneur development programmes

Learning outcomes

By the end of the programme, participants will be able to:

  • Describe the mindset and behaviours that distinguish opportunity-driven entrepreneurs
  • Identify business opportunities from customer problems, trends and local gaps
  • Evaluate ideas using simple criteria such as demand, capability, competition and margin
  • Design a low-cost test to validate an idea before investing
  • Prepare a short opportunity brief for further development

Key modules

  1. 01

    The Entrepreneurial Mindset

    Habits, risk perception and resilience; separating myths from the realities of starting a business.

  2. 02

    Where Opportunities Come From

    Customer pain points, industry shifts, regulation, technology and underserved local markets.

  3. 03

    Opportunity Screening

    A practical scoring matrix to compare ideas on demand, capability, competition and profit potential.

  4. 04

    Testing Before Investing

    Customer conversations, pre-orders, pilot offers and simple landing pages as low-cost validation methods.

  5. 05

    From Idea to Opportunity Brief

    Summarising the problem, target customer, offer and next steps on one page.

Training methodology

  • Short concept inputs followed by guided exercises
  • Opportunity-spotting activities using local examples
  • Small-group idea screening and peer feedback
  • Individual action planning

Participant takeaways

  • Opportunity screening matrix
  • Customer problem interview guide
  • One-page opportunity brief template

Suitable organisational use cases

  • Entrepreneur development and incubation programmes
  • Student entrepreneurship modules and co-curricular activities
  • Pre-retirement or career transition programmes

Frequently asked questions

How long is this programme?

It is typically delivered as a 1–2 Hour Talk, Half-Day Workshop or Full-Day Training. The duration can be configured to suit your schedule.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.

Can the content be customised for our organisation?

Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.

How much does this programme cost?

Indicative fees start from RM900. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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