Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
B · Digital Marketing & Social Media Strategy
Bahasa Melayu title: Digital Marketing Masterclass: Sijil Kompetensi
Most businesses use several digital channels, but few run them as one system. This two-week masterclass builds complete, job-ready digital marketing capability across social media marketing, SEO and search engine marketing (SEM), email marketing, mobile marketing and e-commerce marketing. Participants plan, build and measure real campaign assets channel by channel, then bring them together in one integrated digital marketing plan with a shared way of measuring results. The masterclass ends with an assessed practical project; participants who meet the written rubric earn the Competency Certificate.
By the end of the programme, participants will be able to:
Goals, personas, the customer journey and choosing the right mix of channels and budget.
Content pillars, content calendars, community management and paid campaigns on Meta and TikTok.
Keyword research, on-page and technical SEO, local SEO and Google Business Profile.
Google Ads search campaigns: keywords, ad copy, bidding, budgets and conversion tracking.
Building a list with consent, segmentation, automated sequences and deliverability.
Mobile-first content, WhatsApp Business, SMS and QR campaigns, and the mobile user experience.
Marketplace listings, your own online store, promotions, conversion and retargeting.
GA4, UTM tagging and dashboards, and the integrated plan assessed for the Competency Certificate.
Choose the level that fits your goal.
2 weeks of training + an assessed practical project
For participants who also prove they can do the work: a real practical project, assessed against a written rubric.
Requirements
No single official exam covers all five channels. Participants who also want an official credential can sit the Google Ads or Meta certification exams separately; the Google Ads and Meta Ads certificate programmes prepare for them.
Trainer credential: The trainer holds Google certifications in Google Ads and Google Analytics.
Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.
These certificates are not official Google or Meta certifications and are not Sijil Kemahiran Malaysia (SKM) or JPK accreditation. Google, Google Ads and Google Analytics are trademarks of Google LLC; Meta is a trademark of Meta Platforms, Inc. These programmes are independent and are not affiliated with or endorsed by Google or Meta.
How our certificates work →This programme leads to the Competency Certificate (2 weeks of training + an assessed practical project). In-house sessions can be scheduled to suit your organisation.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.
No. The certificate is issued by Y5Data Integrated Network. Where an official exam exists, the programme helps you prepare for it, and you register and sit that exam directly with the provider.
Fees are provided by quotation, based on participant numbers, customisation, delivery mode and location.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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Digital Marketing Masterclass: Competency Certificate