Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
B · Digital Marketing & Social Media Strategy
Bahasa Melayu title: Pemasaran TikTok dan Strategi Video Pendek
Short-form video has changed how audiences discover products, services and ideas. This programme helps businesses and professionals use TikTok and other short-form platforms strategically rather than chasing trends at random. Participants learn how the platform's recommendation system rewards content, how to plan content pillars that suit their brand, and how to script, film and edit short videos using a smartphone. The programme also covers TikTok Shop and affiliate basics, live selling considerations, community management and performance measurement. Participants produce sample content during the session and leave with a realistic posting plan.
By the end of the programme, participants will be able to:
Discovery, watch time, engagement signals and what the algorithm rewards.
Educational, entertaining, behind-the-scenes and sales content in the right balance.
Structuring 15–60 second videos that hold attention and deliver a clear message.
Framing, lighting, audio and simple editing workflows.
TikTok Shop, affiliates, live selling and handling customer questions.
Analytics, posting rhythm and continuous iteration.
It is typically delivered as a Half-Day Workshop, Full-Day Training or Two-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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