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RAZAK MAJID

B · Digital Marketing & Social Media Strategy

Google Ads: Professional & Competency Certificate

Bahasa Melayu title: Google Ads: Sijil Profesional & Kompetensi

Programme overview

Google Ads can bring ready-to-buy customers, or quietly waste budget on the wrong searches. This certificate programme teaches participants to plan, build and optimise Search campaigns that are tied to real conversions. It covers account structure, keyword research and match types, responsive search ads and assets, bidding and budgets, conversion tracking with the Google tag and GA4, and a weekly optimisation routine, with an overview of Performance Max. Participants who build and document an assessed campaign earn the Competency Certificate.

Target participants

  • Marketing executives managing paid media
  • SME owners advertising on Google
  • Digital marketers and freelancers
  • In-house teams taking ads back from agencies

Learning outcomes

By the end of the programme, participants will be able to:

  • Structure a Google Ads account around clear business goals
  • Research keywords and choose match types and negatives with intent in mind
  • Write responsive search ads and use assets effectively
  • Set up conversion tracking and choose suitable bidding strategies
  • Run a weekly optimisation routine and report results

Key modules

  1. 01

    Account Structure and Goals

    Campaign types, account hierarchy and matching campaigns to business objectives.

  2. 02

    Keywords and Match Types

    Keyword research, search intent, match types and negative keyword lists.

  3. 03

    Ads and Assets

    Responsive search ads, sitelinks, callouts and landing page relevance.

  4. 04

    Bidding, Budgets and Quality

    Smart bidding options, budget pacing and what affects ad quality.

  5. 05

    Conversion Tracking

    Google tag, GA4 key events and checking that conversions are recorded correctly.

  6. 06

    Optimisation and Reporting

    Search terms review, weekly checks, Performance Max overview and client-ready reports.

Certificate options

Choose the level that fits your goal.

Professional Certificate

2 days of guided, hands-on training

For participants who complete the full training and its hands-on exercises.

Requirements

  • Full attendance
  • All hands-on exercises completed during the training

Competency Certificate

2 days of training + an assessed practical project

For participants who also prove they can do the work: a real practical project, assessed against a written rubric.

Requirements

  • Everything required for the Professional Certificate
  • A practical project submitted after the training
  • A pass in the assessment, marked against a written rubric

Assessed for the Competency Certificate

  • A campaign plan linked to a business goal
  • A complete Search campaign built in Google Ads (paused or on a test budget)
  • Conversion tracking set up and verified
  • An optimisation and reporting plan

Official certification (optional)

This programme also prepares you for:

Google Ads Search Certification (Google Skillshop, free exam)

Participants register for and sit the official exam directly with the provider. The programme prepares you for it; a pass is not guaranteed.

Official information: Google Skillshop

Trainer credential: The trainer holds Google certifications in Google Ads and Google Analytics.

Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.

These certificates are not official Google or Meta certifications and are not Sijil Kemahiran Malaysia (SKM) or JPK accreditation. Google, Google Ads and Google Analytics are trademarks of Google LLC; Meta is a trademark of Meta Platforms, Inc. These programmes are independent and are not affiliated with or endorsed by Google or Meta.

How our certificates work →

Training methodology

  • Campaign built step by step in Google Ads (kept paused or on a test budget)
  • Keyword and ad copy workshops
  • Review of real search terms reports
  • Assessed project for the Competency Certificate

Participant takeaways

  • Campaign planning worksheet
  • Keyword and negative keyword templates
  • Weekly optimisation checklist
  • Reporting template

Suitable organisational use cases

  • Lead generation for training, services and B2B
  • SMEs reducing wasted ad spend
  • Teams preparing for the Google Ads Search certification

Frequently asked questions

How long is this programme?

There are two certificate levels: the Professional Certificate (2 days of guided, hands-on training) and the Competency Certificate (2 days of training + an assessed practical project). In-house sessions can be scheduled to suit your organisation.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.

Who issues the certificate?

Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.

Is this an official Google or Meta certification?

No. The certificate is issued by Y5Data Integrated Network. Where an official exam exists, the programme helps you prepare for it, and you register and sit that exam directly with the provider.

How much does this programme cost?

Fees are provided by quotation, based on participant numbers, customisation, delivery mode and location.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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Google Ads: Professional & Competency Certificate

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