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RAZAK MAJID

B · Digital Marketing & Social Media Strategy

Google Analytics 4 (GA4): Professional & Competency Certificate

Bahasa Melayu title: Google Analytics 4 (GA4): Sijil Profesional & Kompetensi

Programme overview

Most organisations have Google Analytics installed, yet few can answer simple questions with it: which campaigns bring enquiries, which pages lose visitors, and what changed this month. This certificate programme builds practical GA4 capability from the ground up. Participants set up properties and data streams, define key events, tag campaigns with UTM parameters, read the reports that matter, build explorations and audiences, and present results in a Looker Studio dashboard. Consent and privacy basics are covered throughout. Participants who complete an assessed measurement project earn the Competency Certificate.

Target participants

  • Marketing and digital executives
  • SME owners and e-commerce operators
  • Website administrators and analysts
  • Agency and corporate communication teams

Learning outcomes

By the end of the programme, participants will be able to:

  • Set up a GA4 property, data streams and essential settings correctly
  • Define key events and tag campaigns with a consistent UTM convention
  • Interpret acquisition, engagement and conversion reports
  • Build explorations and audiences to answer business questions
  • Create a Looker Studio dashboard and a monthly insight report

Key modules

  1. 01

    GA4 Foundations

    Accounts, properties, data streams, users and permissions; how GA4 counts events and sessions.

  2. 02

    Events, Key Events and UTM

    Recommended and custom events, marking key events, and a UTM naming convention for every campaign.

  3. 03

    Reports That Matter

    Acquisition, engagement and conversion reports; comparisons, segments and common pitfalls.

  4. 04

    Explorations and Audiences

    Funnel and path explorations, audiences for remarketing and Google Ads linking.

  5. 05

    Dashboards with Looker Studio

    Connecting GA4, building a one-page management dashboard and scheduling reports.

  6. 06

    From Data to Decisions

    Turning numbers into recommendations; consent mode and privacy basics.

Certificate options

Choose the level that fits your goal.

Professional Certificate

2 days of guided, hands-on training

For participants who complete the full training and its hands-on exercises.

Requirements

  • Full attendance
  • All hands-on exercises completed during the training

Competency Certificate

2 days of training + an assessed practical project

For participants who also prove they can do the work: a real practical project, assessed against a written rubric.

Requirements

  • Everything required for the Professional Certificate
  • A practical project submitted after the training
  • A pass in the assessment, marked against a written rubric

Assessed for the Competency Certificate

  • A measurement plan for a real or demo business
  • Key events and UTM tagging configured in GA4
  • A Looker Studio dashboard
  • A one-page insight report with three recommendations

Official certification (optional)

This programme also prepares you for:

Google Analytics Certification (Google Skillshop, free exam)

Participants register for and sit the official exam directly with the provider. The programme prepares you for it; a pass is not guaranteed.

Official information: Google Skillshop

Trainer credential: The trainer holds Google certifications in Google Ads and Google Analytics.

Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.

These certificates are not official Google or Meta certifications and are not Sijil Kemahiran Malaysia (SKM) or JPK accreditation. Google, Google Ads and Google Analytics are trademarks of Google LLC; Meta is a trademark of Meta Platforms, Inc. These programmes are independent and are not affiliated with or endorsed by Google or Meta.

How our certificates work →

Training methodology

  • Hands-on work in a demo account or the participant's own property
  • Guided exercises after every module
  • Real reporting scenarios from local businesses
  • Assessed project for the Competency Certificate

Participant takeaways

  • GA4 setup checklist
  • UTM naming template
  • Measurement plan template
  • Looker Studio dashboard template

Suitable organisational use cases

  • Marketing teams that must report campaign results
  • SMEs tracking website enquiries and sales
  • Agencies standardising client reporting

Frequently asked questions

How long is this programme?

There are two certificate levels: the Professional Certificate (2 days of guided, hands-on training) and the Competency Certificate (2 days of training + an assessed practical project). In-house sessions can be scheduled to suit your organisation.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.

Who issues the certificate?

Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.

Is this an official Google or Meta certification?

No. The certificate is issued by Y5Data Integrated Network. Where an official exam exists, the programme helps you prepare for it, and you register and sit that exam directly with the provider.

How much does this programme cost?

Fees are provided by quotation, based on participant numbers, customisation, delivery mode and location.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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Google Analytics 4 (GA4): Professional & Competency Certificate

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