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RAZAK MAJID

B · Digital Marketing & Social Media Strategy

SEO for Google Search: Professional & Competency Certificate

Bahasa Melayu title: SEO untuk Carian Google: Sijil Profesional & Kompetensi

Programme overview

Search engine optimisation is about helping people find you when they are already looking. This certificate programme follows Google's own published guidance to explain how Google Search crawls, indexes and ranks pages, and how to improve a site step by step. Participants research keywords and search intent, optimise pages and content, fix common technical issues, strengthen local visibility with a Google Business Profile, and measure progress in Google Search Console. Participants who complete an assessed audit and improvement plan earn the Competency Certificate.

Target participants

  • Website owners and SME operators
  • Content and marketing executives
  • Web administrators and developers
  • Organisations relying on local search

Learning outcomes

By the end of the programme, participants will be able to:

  • Explain how Google Search finds, indexes and ranks pages
  • Research keywords and match content to search intent
  • Optimise titles, headings, content and internal links
  • Identify and prioritise common technical SEO issues
  • Track performance and progress in Google Search Console

Key modules

  1. 01

    How Google Search Works

    Crawling, indexing and ranking, and Google's Search Essentials.

  2. 02

    Keywords and Search Intent

    Finding the questions customers ask and planning pages to answer them.

  3. 03

    On-Page SEO and Content

    Titles, descriptions, headings, helpful content and internal linking.

  4. 04

    Technical SEO Basics

    Sitemaps, robots, page experience, mobile friendliness and structured data.

  5. 05

    Local SEO

    Google Business Profile, reviews and consistent business information.

  6. 06

    Search Console and Reporting

    Performance, indexing and enhancement reports; a monthly SEO routine.

Certificate options

Choose the level that fits your goal.

Professional Certificate

2 days of guided, hands-on training

For participants who complete the full training and its hands-on exercises.

Requirements

  • Full attendance
  • All hands-on exercises completed during the training

Competency Certificate

2 days of training + an assessed practical project

For participants who also prove they can do the work: a real practical project, assessed against a written rubric.

Requirements

  • Everything required for the Professional Certificate
  • A practical project submitted after the training
  • A pass in the assessment, marked against a written rubric

Assessed for the Competency Certificate

  • An SEO audit of a real website
  • A prioritised improvement plan
  • Two pages optimised and documented before and after
  • A Search Console progress report

Official certification (optional)

Google does not offer an official SEO certification. This programme follows Google's own published guidance in Google Search Central, including the SEO Starter Guide.

Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.

These certificates are not official Google or Meta certifications and are not Sijil Kemahiran Malaysia (SKM) or JPK accreditation. Google, Google Ads and Google Analytics are trademarks of Google LLC; Meta is a trademark of Meta Platforms, Inc. These programmes are independent and are not affiliated with or endorsed by Google or Meta.

How our certificates work →

Training methodology

  • Live audit of participants' own websites
  • Keyword and content planning workshops
  • Hands-on work in Google Search Console
  • Assessed project for the Competency Certificate

Participant takeaways

  • SEO audit checklist
  • Keyword and content planning template
  • On-page optimisation checklist
  • Monthly SEO routine

Suitable organisational use cases

  • Organisations wanting more enquiries from Google Search
  • Training providers and service businesses
  • Teams maintaining their own website

Frequently asked questions

How long is this programme?

There are two certificate levels: the Professional Certificate (2 days of guided, hands-on training) and the Competency Certificate (2 days of training + an assessed practical project). In-house sessions can be scheduled to suit your organisation.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.

Who issues the certificate?

Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.

Is this an official Google or Meta certification?

No. The certificate is issued by Y5Data Integrated Network. Where an official exam exists, the programme helps you prepare for it, and you register and sit that exam directly with the provider.

How much does this programme cost?

Fees are provided by quotation, based on participant numbers, customisation, delivery mode and location.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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SEO for Google Search: Professional & Competency Certificate

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