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RAZAK MAJID

B · Digital Marketing & Social Media Strategy

Meta Ads (Facebook & Instagram): Professional & Competency Certificate

Bahasa Melayu title: Meta Ads (Facebook & Instagram): Sijil Profesional & Kompetensi

Programme overview

Boosting posts is easy; running Meta campaigns that produce measurable results takes structure. This certificate programme takes participants through Meta Ads Manager properly: business assets, campaign objectives, audiences, creative and formats, the Meta Pixel and Conversions API, budgets and bidding, testing and reporting. It shows how to judge results by business outcomes rather than likes and reach. Participants who plan, build and document an assessed campaign earn the Competency Certificate.

Target participants

  • Marketing executives running social media ads
  • SME owners and online sellers
  • Social media managers and freelancers
  • Communication units promoting programmes and events

Learning outcomes

By the end of the programme, participants will be able to:

  • Set up business assets and navigate Meta Ads Manager confidently
  • Choose campaign objectives that match business goals
  • Build audiences and creative for each stage of the funnel
  • Set up the Meta Pixel and understand Conversions API basics
  • Test, optimise and report results against business KPIs

Key modules

  1. 01

    Business Assets and Ads Manager

    Business portfolio, pages, ad accounts, roles and the campaign–ad set–ad structure.

  2. 02

    Objectives and Campaign Set-Up

    Choosing objectives, budgets and schedules for awareness, leads and sales.

  3. 03

    Audiences

    Core, custom and lookalike audiences; Advantage+ audience options.

  4. 04

    Creative and Formats

    Images, video, carousels and copy that stop the scroll and invite action.

  5. 05

    Pixel, Conversions API and Measurement

    Tracking key actions, events and attribution basics.

  6. 06

    Testing, Optimisation and Reporting

    A/B tests, reading results, scaling what works and reporting to management.

Certificate options

Choose the level that fits your goal.

Professional Certificate

2 days of guided, hands-on training

For participants who complete the full training and its hands-on exercises.

Requirements

  • Full attendance
  • All hands-on exercises completed during the training

Competency Certificate

2 days of training + an assessed practical project

For participants who also prove they can do the work: a real practical project, assessed against a written rubric.

Requirements

  • Everything required for the Professional Certificate
  • A practical project submitted after the training
  • A pass in the assessment, marked against a written rubric

Assessed for the Competency Certificate

  • A campaign plan linked to a business goal
  • A campaign built in Meta Ads Manager (draft or test budget) with tracking
  • A creative and audience test plan
  • A results and recommendations report

Official certification (optional)

This programme also prepares you for:

Meta Certified Digital Marketing Associate (Meta Blueprint, paid exam; the fee is set by the provider)

Participants register for and sit the official exam directly with the provider. The programme prepares you for it; a pass is not guaranteed.

Official information: Meta Blueprint

Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.

These certificates are not official Google or Meta certifications and are not Sijil Kemahiran Malaysia (SKM) or JPK accreditation. Google, Google Ads and Google Analytics are trademarks of Google LLC; Meta is a trademark of Meta Platforms, Inc. These programmes are independent and are not affiliated with or endorsed by Google or Meta.

How our certificates work →

Training methodology

  • Campaign built step by step in Meta Ads Manager (kept in draft or on a test budget)
  • Creative critique workshop
  • Results interpretation exercises
  • Assessed project for the Competency Certificate

Participant takeaways

  • Campaign planning template
  • Audience and creative testing plan
  • Pixel and event checklist
  • Reporting template

Suitable organisational use cases

  • Lead generation and online sales
  • Promoting events, programmes and recruitment
  • Teams preparing for the Meta Certified Digital Marketing Associate exam

Frequently asked questions

How long is this programme?

There are two certificate levels: the Professional Certificate (2 days of guided, hands-on training) and the Competency Certificate (2 days of training + an assessed practical project). In-house sessions can be scheduled to suit your organisation.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.

Who issues the certificate?

Certificates are issued by Y5Data Integrated Network and signed by Ts. Abdul Razak b. Abdul Majid.

Is this an official Google or Meta certification?

No. The certificate is issued by Y5Data Integrated Network. Where an official exam exists, the programme helps you prepare for it, and you register and sit that exam directly with the provider.

How much does this programme cost?

Fees are provided by quotation, based on participant numbers, customisation, delivery mode and location.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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Meta Ads (Facebook & Instagram): Professional & Competency Certificate

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