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RAZAK MAJID

B · Digital Marketing & Social Media Strategy

Personal Branding for Entrepreneurs and Professionals

Bahasa Melayu title: Penjenamaan Peribadi untuk Usahawan dan Profesional

Programme overview

People buy from, partner with and hire those they know and trust. This programme helps entrepreneurs and professionals build a credible personal brand that supports their business or career goals, without exaggeration or relentless self-promotion. Participants clarify their expertise, values and target audience, craft a clear positioning statement and professional story, and optimise their presence on platforms such as LinkedIn, Facebook and Instagram. The programme also covers content that demonstrates expertise, professional photography and visual consistency, and handling public engagement with integrity. Participants leave with a personal brand plan that is authentic and sustainable.

Target participants

  • Entrepreneurs and business owners
  • Managers, consultants and professionals
  • Graduates and early-career professionals

Learning outcomes

By the end of the programme, participants will be able to:

  • Define personal brand positioning based on expertise and values
  • Write a concise professional bio and personal story
  • Optimise LinkedIn and other social profiles for credibility
  • Plan content that demonstrates expertise consistently
  • Manage online reputation and engagement professionally

Key modules

  1. 01

    Foundations of Personal Branding

    Reputation, credibility and the difference between visibility and authority.

  2. 02

    Positioning and Story

    Expertise, audience, values and a clear professional narrative.

  3. 03

    Profiles That Work

    LinkedIn optimisation, bios, headshots and visual consistency.

  4. 04

    Content That Demonstrates Expertise

    Insights, lessons learned, reflections and educational content.

  5. 05

    Reputation and Integrity

    Engagement etiquette, boundaries and handling criticism.

Training methodology

  • Reflective positioning exercises
  • Profile makeover workshop
  • Peer feedback on bios and headlines
  • Content planning session

Participant takeaways

  • Personal brand positioning statement
  • Professional bio in short and long versions
  • 30-day personal content plan

Suitable organisational use cases

  • Leadership and talent development programmes
  • Entrepreneur visibility initiatives
  • Graduate employability programmes

Frequently asked questions

How long is this programme?

It is typically delivered as a 1–2 Hour Talk, Half-Day Workshop or Full-Day Training. The duration can be configured to suit your schedule.

Can it be delivered online or in Bahasa Melayu?

It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.

Can the content be customised for our organisation?

Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.

How much does this programme cost?

Indicative fees start from RM900. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.

How do we book this programme for our team?

Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.

Interested in this programme?

Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.

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