Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
B · Digital Marketing & Social Media Strategy
Bahasa Melayu title: Perancangan & Pelaksanaan Kandungan Media Sosial
Consistent, purposeful content is difficult to sustain when posts are created at the last minute. This programme helps teams move from reactive posting to planned content that supports business and communication objectives. Participants learn to define content pillars, build a monthly content calendar, write captions with clear calls to action and create simple visual assets using accessible design tools. The programme also covers approval workflows, repurposing content across platforms and maintaining a consistent brand voice. It is particularly useful for organisations where social media is managed by small teams or by staff with other responsibilities.
By the end of the programme, participants will be able to:
Linking content to objectives, audiences and the customer journey.
Balancing informative, promotional, community and brand-building content.
Monthly planning, key dates, campaigns and production timelines.
Caption structure, tone of voice and templates in design tools such as Canva.
Approvals, scheduling tools and adapting one idea across several platforms.
It is typically delivered as a Half-Day Workshop or Full-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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