Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
B · Digital Marketing & Social Media Strategy
Bahasa Melayu title: Pemasaran Digital untuk Perniagaan Berasaskan Perkhidmatan
Marketing a service is fundamentally different from marketing a product. Customers cannot see or test a service before buying, so trust, expertise and reputation carry much more weight. This programme helps service providers, from consultants and clinics to contractors, tuition centres and logistics operators, communicate their value clearly and win more qualified enquiries. Participants learn to package services, present credentials and proof responsibly, use Google Business Profile and reviews, create educational content and manage enquiries professionally. The programme focuses on approaches that build long-term credibility rather than short-term promotional tactics.
By the end of the programme, participants will be able to:
Intangibility, trust and how customers choose service providers.
Defining scope, tiers and clear outcomes.
Case studies, credentials, reviews and testimonials, used ethically.
Google Business Profile, maps, reviews and responses.
Content that answers real questions; consultation and quotation processes.
It is typically delivered as a Half-Day Workshop or Full-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Indicative fees start from RM1,600. The final quotation depends on participant numbers, customisation, delivery mode and location, and is confirmed in writing.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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