Ts. Abdul Razak b. Abdul Majid, CMILT, MTAM, P.P.C (Per)|Professional Trainer | Business Strategist | Consultant
B · Digital Marketing & Social Media Strategy
Bahasa Melayu title: Analitik Pemasaran & Pengukuran Prestasi
Marketing decisions improve considerably when teams know which activities produce results. This programme helps participants define the right metrics, collect reliable data and turn reports into decisions. Participants learn the difference between vanity metrics and business metrics, how to set up a measurement framework across the funnel, and how to read data from social media insights, Google Analytics and advertising platforms. The programme also introduces simple dashboards and reporting routines suitable for management. The focus is on interpretation and action rather than technical complexity, making it accessible to managers as well as marketing practitioners.
By the end of the programme, participants will be able to:
Linking marketing activity to revenue, leads and brand outcomes.
KPIs for each funnel stage and setting realistic targets.
Social insights, Google Analytics 4, ad platforms, CRM and sales records.
Conversion rate, cost per lead, customer acquisition cost and return on ad spend.
Simple dashboards using tools such as Looker Studio or spreadsheets, and monthly reporting routines.
It is typically delivered as a Half-Day Workshop or Full-Day Training. The duration can be configured to suit your schedule.
It can be delivered in person, online or in a hybrid format, in English, Bahasa Melayu or bilingually.
Yes. Examples, case studies and activities are adapted to your sector, participants and objectives, and topics can be combined with other programmes.
Fees are provided by quotation, based on participant numbers, customisation, delivery mode and location.
Request a quotation or proposal through the enquiry form. You will receive a written proposal and quotation, and dates are confirmed once your organisation approves.
Tell me about your participants and objectives, and I will prepare a tailored proposal and quotation.
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